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Model

Agency

Created: 2022-06-11, 04:27:58 AM Last Updated: 2022-06-11, 04:27:59 AM
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Valuation
T Profitability Month 13 Months
DCF Equity Value $2,724,674.95
Share Price $2.72
C Consumption $54,172.47
Profit Per Customer Per Month $234.53
Cash Below $0 Day Day 1
Product and Acquisition
Expected Value Of Offer Price $4,515.15
Cost To Fulfill Dollars $451.52
Cost To Acquire Customer $1,580.30
Expected Value Of Renewal Price $6,321.21
Cost To Fulfill Renewal Dollars $700.00
Lifetime Value $11,160.00
Lifetime Value / Cost To Acquire Customer 7.06
Product
Cost To Market Dollars $903.03
Cost To Sell Dollars $677.27
Renewals
Cost To Sell Renewal Dollars $700.00
Renewal Profit Per Customer Per Day $164.04
Renewal Profit Per Customer Per Month $4,988.47
Business Modelling
Granular
Blended
Cost Per Acquisition $1,580.30
Lifetime Value / Cost To Acquire Customer 7.06
Contribution After Marketing $2,483.33
Contribution Margin Before Marketing 90.0 %
Contribution Margin After Marketing 55.0 %
Profit Per Customer Per Day $7.71
Profit Per Customer Per Month $234.53
Customer Acquisition Rate Per Day Rounded 0.13 Customers
Customer Acquisition Rate Per Month Rounded 4.0 Customers
Administration
Fixed Costs Per Day $328.84
Fixed Costs Per Month (Input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

 $10,000.00
Fixed Cost Increase Per Hundred Customers Per Day $0.00
Cost Of Debt Daily $0.00
Cost Of Debt Monthly $0.00

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Customers vs. Time

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New Renewal Customers vs. Time

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Revenue, Earnings, Cash vs. Time

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Monthly Free Cash Flow vs. Time

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Share Price vs. Time - starting day 365

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $5,000.00
cost_to_fulfill 10.0 %
time_to_collect 300 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal $7,000.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
Non-Granular
customer_acquisition_rate_per_month 4
cost_to_market 20.0 %
time_to_market 2 Days
Granular
granular false
Administration
transaction_fee 2.9 %
fixed_costs_per_month $10,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
fcf_left_in_company 100.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $4,515.15
@cost_to_fulfill_dollars $451.52
@expected_value_of_renewal_price $6,321.21
@cost_to_fulfill_renewal_dollars $700.00
@lifetime_value $11,160.00
Product
@cost_to_market_dollars $903.03
@cost_to_sell_dollars $677.27
Renewals
@cost_to_sell_renewal_dollars $700.00
@renewal_profit_per_customer_per_day $164.04
@renewal_profit_per_customer_per_month $4,988.47
Business Modelling
Granular
Blended
@cost_per_acquisition $1,580.30
@lifetime_value_to_customer_acquisition 7.06
@contribution_after_marketing $2,483.33
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 55.0 %
@profit_per_customer_per_day $7.71
@profit_per_customer_per_month $234.53
@customer_acquisition_rate_per_day rounded 0.13 Customers
@customer_acquisition_rate_per_month rounded 4.0 Customers
Administration
@fixed_costs_per_day $328.84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

 $10,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period $457.83
@int_fct_projection_period $172,526.84
@terminal_value $2,274,733.59
@int_pv_fcf_projection_period $449,941.36
@DCF_enterprise_value $2,724,674.95
@DCF_equity_value $2,724,674.95
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

 1,000,000 Shares
@share_price $2.72
@ebitda_multiple_market_cap $2,699,732.93
@ebitda_multiple_market_cap_fcf $3,235,472.22
@pe_multiple_market_cap $6,625,192.44
@ev_revenue_multiple_market_cap $2,108,015.78
@c_consumption $54,172.47
@t_profitability_day 366 Days
@t_profitability_month 13 Months
@positive_total_cash_day 605 Days
@positive_total_cash_month 20 Months
@cash below $0 day Day 1
@additional_debt -$54,172.47