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Model

High Ticket

Created: 2022-06-24, 11:27:05 PM Last Updated: 2022-06-25, 04:30:04 AM
Score: 0
Valuation
T Profitability Month 1 Month
DCF Equity Value $4,239,560.69
Share Price $4.24
C Consumption $0.00
Profit Per Customer Per Month $2,671.72
Cash Below $0 Day Cash is never $0
Product and Acquisition
Expected Value Of Offer Price $7,224.24
Cost To Fulfill Dollars $722.42
Cost To Acquire Customer $2,021.14
Expected Value Of Renewal Price $7,224.24
Cost To Fulfill Renewal Dollars $397.60
Lifetime Value $14,880.00
Lifetime Value / Cost To Acquire Customer 7.36
Product
Cost To Market Dollars $937.50
Cost To Sell Dollars $1,083.64
Renewals
Cost To Sell Renewal Dollars $400.00
Renewal Profit Per Customer Per Day $17.61
Renewal Profit Per Customer Per Month $535.44
Business Modelling
Granular
Outbound
Outbound Salary Per Day $98.65
Number Of Contacts Per Day Per Sdr 65.77 Contacts
Total Salary Per Day $197.30
Cost Per 100 Contacts $150.00
Outbound Contacts Dot Per Day 131.54 Contacts
Cost Per Lead Outbound $75.00
Lead Dot Outbound Per Day 2.63 Leads
Lead Dot Outbound Per Month 80.0 Leads
C Dot Outbound Per Day Rounded 0.21 Customers
C Dot Outbound Per Month Rounded 6.4 Customers
Blended
Blended Lead Dot Per Day 2.63 Leads
Blended Lead Dot Per Month 80.0 Leads
Outbound Lead Ratio 100.0 %
Inbound Lead Ratio 0.0 %
Organic Lead Ratio 0.0 %
Blended Cost Per Lead $75.00
Blended Lead Conversion Rate 8.0 %
C Dot Blended Per Day Rounded 0.21 Customers
C Dot Blended Per Month Rounded 6.4 Customers
Time To Market Blended 7.0 Days
Cost To Market Blended $937.50
Cost Per Acquisition $2,021.14
Lifetime Value / Cost To Acquire Customer 7.36
Contribution After Marketing $4,480.68
Contribution Margin Before Marketing 90.0 %
Contribution Margin After Marketing 62.02 %
Profit Per Customer Per Day $87.86
Profit Per Customer Per Month $2,671.72
Customer Acquisition Rate Per Day Rounded 0.21 Customers
Customer Acquisition Rate Per Month Rounded 6.4 Customers
Sales Reps Needed 7
Administration
Fixed Costs Per Day $328.84
Fixed Costs Per Month (Input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$10,000.00
Fixed Cost Increase Per Hundred Customers Per Day $0.00
Cost Of Debt Daily $0.00
Cost Of Debt Monthly $0.00

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Customers vs. Time

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New Renewal Customers vs. Time

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Revenue, Earnings, Cash vs. Time

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Monthly Free Cash Flow vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $5,000.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $8,000.00
cost_to_fulfill 10.0 %
time_to_collect 30 Days
refund_period 57 Days
refund_rate 90.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal $8,000.00
cost_to_sell_renewal 5.0 %
cost_to_fulfill_renewal 4.97 %
time_to_collect_renewal 365 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 14 Days
Granular
granular true
Outbound
outbound_salary $3,000.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 2
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 7 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $10,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
fcf_left_in_company 100.0 %
Viral Component
viral_component false
Valuations
tax_rate 21.5 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 12.0
projection_period_ebitda 365 Days
P/E Method
pe_multiple 22.0
projection_period_pe 365 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 365 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $7,224.24
@cost_to_fulfill_dollars $722.42
@expected_value_of_renewal_price $7,224.24
@cost_to_fulfill_renewal_dollars $397.60
@lifetime_value $14,880.00
Product
@cost_to_market_dollars $937.50
@cost_to_sell_dollars $1,083.64
Renewals
@cost_to_sell_renewal_dollars $400.00
@renewal_profit_per_customer_per_day $17.61
@renewal_profit_per_customer_per_month $535.44
Business Modelling
Granular
Outbound
@outbound_salary_per_day $98.65
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day $197.30
@cost_per_100_contacts $150.00
@outbound_contacts_dot per day 131.54 Contacts
@cost_per_lead_outbound $75.00
@lead_dot_outbound per day 2.63 Leads
@lead_dot_outbound per month 80.0 Leads
@c_dot_outbound per day rounded 0.21 Customers
@c_dot_outbound per month rounded 6.4 Customers
Blended
@blended_lead_dot per day 2.63 Leads
@blended_lead_dot per month 80.0 Leads
@outbound_lead_ratio 100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $75.00
@blended_lead_conversion_rate 8.0 %
@c_dot_blended per day rounded 0.21 Customers
@c_dot_blended per month rounded 6.4 Customers
@time_to_market_blended 7.0 Days
@cost_to_market_blended $937.50
@cost_per_acquisition $2,021.14
@lifetime_value_to_customer_acquisition 7.36
@contribution_after_marketing $4,480.68
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 62.02 %
@profit_per_customer_per_day $87.86
@profit_per_customer_per_month $2,671.72
@customer_acquisition_rate_per_day rounded 0.21 Customers
@customer_acquisition_rate_per_month rounded 6.4 Customers
@sales_reps_needed 7
Administration
@fixed_costs_per_day $328.84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$10,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period $660.21
@int_fct_projection_period $241,585.18
@terminal_value $3,185,254.68
@int_pv_fcf_projection_period $1,049,306.01
@DCF_enterprise_value $4,234,560.69
@DCF_equity_value $4,239,560.69
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price $4.24
@ebitda_multiple_market_cap $2,524,885.43
@ebitda_multiple_market_cap_fcf $2,739,350.11
@pe_multiple_market_cap $7,590,749.74
@ev_revenue_multiple_market_cap $2,418,647.64
@c_consumption $0.00
@t_profitability_day 18 Days
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed