Model

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Starting State

cash_0
$
assets
$
liabilities
$
c_0
TAM

Product

P
$
RR
c_f
t_c
Days
refund_period
Days
refund_rate
contract_length
Days
Renewals
churn_rate

The percentage of customers who choose not to renew within time_to_renew. If no customers renew after the renewal period, churn rate is 100%. If all customers renew after the renewal period, churn rate is 0%.

p_renewal(t)
$
c_s_renewal(t)
c_f_renewal(t)
t_c_renewal - days
Days
renewal_rate_renewals

Sales and Marketing

Sales
c_s
t_s
Days
Non-Granular Marketing

c_dot
c_m
t_m
Days
Granular Marketing

granular

Viral Component

viral_component

Administration

TF
FC
$
fixed_cost_increase_per_hundred_customers per month
$
upfront_costs
$
debt
$
r_debt
fcf_left_in_company

Valuations

r_tax
inflation_rate
max_time_period
Days
shares
DCF Method
projection_period_dcf
Days
r_discount
r_perpetual_growth
EBITDA Multiple Method
EBITDA multiple
projection_period_ebitda
Days
P/E Method
pe_multiple
projection_period_pe
Days
Revenue Multiple Method
ev_revenue_multiple
projection_period_ev_revenue
Days