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Model

Real Estate Referral Business

Created: 2022-06-07, 09:31:35 PM Last Updated: 2022-06-07, 09:40:44 PM
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Valuation
T Profitability Month 1 Month
DCF Equity Value $14,716,541.87
Share Price $14.72
C Consumption $70,763.56
Profit Per Customer Per Month $422.96
Cash Below $0 Day Day 0
Product and Acquisition
Expected Value Of Offer Price $3,160.61
Cost To Fulfill Dollars $948.18
Cost To Acquire Customer $1,447.46
Expected Value Of Renewal Price $0.00
Cost To Fulfill Renewal Dollars $0.00
Lifetime Value $3,255.00
Lifetime Value / Cost To Acquire Customer 2.25
Product
Cost To Market Dollars $973.37
Cost To Sell Dollars $474.09
Renewals
Cost To Sell Renewal Dollars $0.00
Renewal Profit Per Customer Per Day $0.00
Renewal Profit Per Customer Per Month $0.00
Business Modelling
Granular
Outbound
Outbound Salary Per Day $98.65
Number Of Contacts Per Day Per Sdr 65.77 Contacts
Total Salary Per Day $3,946.07
Cost Per 100 Contacts $150.00
Outbound Contacts Dot Per Day 2630.71 Contacts
Cost Per Lead Outbound $75.00
Lead Dot Outbound Per Day 52.61 Leads
Lead Dot Outbound Per Month 1600.0 Leads
C Dot Outbound Per Day Rounded 4.21 Customers
C Dot Outbound Per Month Rounded 128.0 Customers
Inbound
Media Spend Per Day $164.42
Views Dot Per Day 29.89
Lead Dot Inbound Per Day 0.15 Leads
Lead Dot Inbound Per Month 4.55 Leads
Cost Per Lead Inbound $1,099.80
C Dot Inbound Per Day Rounded 0.01 Customers
C Dot Inbound Per Month Rounded 0.36 Customers
Cost Per Click $5.50
Blended
Blended Lead Dot Per Day 52.76 Leads
Blended Lead Dot Per Month 1604.54 Leads
Outbound Lead Ratio 99.72 %
Inbound Lead Ratio 0.28 %
Organic Lead Ratio 0.0 %
Blended Cost Per Lead $77.87
Blended Lead Conversion Rate 8.0 %
C Dot Blended Per Day Rounded 4.22 Customers
C Dot Blended Per Month Rounded 128.36 Customers
Time To Market Blended 11.0 Days
Cost To Market Blended $973.37
Cost Per Acquisition $1,447.46
Lifetime Value / Cost To Acquire Customer 2.25
Contribution After Marketing $764.96
Contribution Margin Before Marketing 70.0 %
Contribution Margin After Marketing 24.2 %
Profit Per Customer Per Day $13.91
Profit Per Customer Per Month $422.96
Customer Acquisition Rate Per Day Rounded 4.22 Customers
Customer Acquisition Rate Per Month Rounded 128.36 Customers
Sales Reps Needed 129
Administration
Fixed Costs Per Day $328.84
Fixed Costs Per Month (Input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

 $10,000.00
Fixed Cost Increase Per Hundred Customers Per Day $0.00
Cost Of Debt Daily $0.00
Cost Of Debt Monthly $0.00

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Customers vs. Time

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New Renewal Customers vs. Time

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Revenue, Earnings, Cash vs. Time

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Monthly Free Cash Flow vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $10,000.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $3,500.00
cost_to_fulfill 30.0 %
time_to_collect 30 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 99.0 %
price_of_renewal $0.00
cost_to_sell_renewal 0.0 %
cost_to_fulfill_renewal 0.0 %
time_to_collect_renewal 0 Days
renewal_rate_of_renewals 0.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 14 Days
Granular
granular true
Outbound
outbound_salary $3,000.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 40
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Inbound
media_spend $5,000.00
Cost per thousand impressions $55.00
Click-through rate 1.0 %
funnel_conversion_rate 0.5 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $10,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $80,000.00
debt $0.00
interest_rate 6.0 %
fcf_left_in_company 100.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 12.0
projection_period_ebitda 365 Days
P/E Method
pe_multiple 22.0
projection_period_pe 365 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 365 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $3,160.61
@cost_to_fulfill_dollars $948.18
@expected_value_of_renewal_price $0.00
@cost_to_fulfill_renewal_dollars $0.00
@lifetime_value $3,255.00
Product
@cost_to_market_dollars $973.37
@cost_to_sell_dollars $474.09
Renewals
@cost_to_sell_renewal_dollars $0.00
@renewal_profit_per_customer_per_day $0.00
@renewal_profit_per_customer_per_month $0.00
Business Modelling
Granular
Outbound
@outbound_salary_per_day $98.65
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day $3,946.07
@cost_per_100_contacts $150.00
@outbound_contacts_dot per day 2630.71 Contacts
@cost_per_lead_outbound $75.00
@lead_dot_outbound per day 52.61 Leads
@lead_dot_outbound per month 1600.0 Leads
@c_dot_outbound per day rounded 4.21 Customers
@c_dot_outbound per month rounded 128.0 Customers
Inbound
@media_spend_per_day $164.42
@views_dot per day 29.89
@lead_dot_inbound per day 0.15 Leads
@lead_dot_inbound per month 4.55 Leads
@cost_per_lead_inbound $1,099.80
@c_dot_inbound per day rounded 0.01 Customers
@c_dot_inbound per month rounded 0.36 Customers
@cost_per_click $5.50
Blended
@blended_lead_dot per day 52.76 Leads
@blended_lead_dot per month 1604.54 Leads
@outbound_lead_ratio 99.72 %
@inbound_lead_ratio 0.28 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $77.87
@blended_lead_conversion_rate 8.0 %
@c_dot_blended per day rounded 4.22 Customers
@c_dot_blended per month rounded 128.36 Customers
@time_to_market_blended 11.0 Days
@cost_to_market_blended $973.37
@cost_per_acquisition $1,447.46
@lifetime_value_to_customer_acquisition 2.25
@contribution_after_marketing $764.96
@contribution_margin_before_marketing 70.0 %
@contribution_margin_after_marketing 24.2 %
@profit_per_customer_per_day $13.91
@profit_per_customer_per_month $422.96
@customer_acquisition_rate_per_day rounded 4.22 Customers
@customer_acquisition_rate_per_month rounded 128.36 Customers
@sales_reps_needed 129
Administration
@fixed_costs_per_day $328.84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

 $10,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period $2,266.70
@int_fct_projection_period $827,345.29
@terminal_value $10,908,390.39
@int_pv_fcf_projection_period $3,798,151.48
@DCF_enterprise_value $14,706,541.87
@DCF_equity_value $14,716,541.87
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

 1,000,000 Shares
@share_price $14.72
@ebitda_multiple_market_cap $10,579,815.90
@ebitda_multiple_market_cap_fcf $11,391,241.05
@pe_multiple_market_cap $23,583,088.25
@ev_revenue_multiple_market_cap $7,510,528.08
@c_consumption $70,763.56
@t_profitability_day 6 Days
@t_profitability_month 1 Month
@positive_total_cash_day 62 Days
@positive_total_cash_month 3 Months
@cash below $0 day Day 0
@additional_debt -$70,763.56