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Model
Subscripiton Based Consumer Product
Created: 2022-06-11, 12:00:32 PM Last Updated: 2022-06-11, 12:28:12 PM
Score: 0
| Valuation | |
| T Profitability Month | Not profitable |
| DCF Equity Value | -$2,531,074.96 |
| Share Price | -$2.53 |
| C Consumption | $865,766.76 |
| Profit Per Customer Per Month | -$2,884.54 |
| Cash Below $0 Day | Day 100 |
| Product and Acquisition | |
| Expected Value Of Offer Price | $2,913.00 |
| Cost To Fulfill Dollars | $1,310.85 |
| Cost To Acquire Customer | $3,214.68 |
| Expected Value Of Renewal Price | $349.56 |
| Cost To Fulfill Renewal Dollars | $162.00 |
| Lifetime Value | $3,387.69 |
| Lifetime Value / Cost To Acquire Customer | 1.05 |
| Product | |
| Cost To Market Dollars | $2,777.73 |
| Cost To Sell Dollars | $436.95 |
| Renewals | |
| Cost To Sell Renewal Dollars | $36.00 |
| Renewal Profit Per Customer Per Day | $0.42 |
| Renewal Profit Per Customer Per Month | $12.63 |
| Business Modelling | |
| Granular | |
| Inbound | |
| Media Spend Per Day | $164.42 |
| Views Dot Per Day | 41.1 |
| Lead Dot Inbound Per Day | 0.74 Leads |
| Lead Dot Inbound Per Month | 22.5 Leads |
| Cost Per Lead Inbound | $222.22 |
| C Dot Inbound Per Day Rounded | 0.06 Customers |
| C Dot Inbound Per Month Rounded | 1.8 Customers |
| Cost Per Click | $4.00 |
| Blended | |
| Blended Lead Dot Per Day | 0.74 Leads |
| Blended Lead Dot Per Month | 22.5 Leads |
| Outbound Lead Ratio | 0.0 % |
| Inbound Lead Ratio | 100.0 % |
| Organic Lead Ratio | 0.0 % |
| Blended Cost Per Lead | $222.22 |
| Blended Lead Conversion Rate | 8.0 % |
| C Dot Blended Per Day Rounded | 0.06 Customers |
| C Dot Blended Per Month Rounded | 1.8 Customers |
| Time To Market Blended | 1.0 Days |
| Cost To Market Blended | $2,777.73 |
| Cost Per Acquisition | $3,214.68 |
| Lifetime Value / Cost To Acquire Customer | 1.05 |
| Contribution After Marketing | -$1,612.53 |
| Contribution Margin Before Marketing | 55.0 % |
| Contribution Margin After Marketing | -55.36 % |
| Profit Per Customer Per Day | -$94.85 |
| Profit Per Customer Per Month | -$2,884.54 |
| Customer Acquisition Rate Per Day Rounded | 0.06 Customers |
| Customer Acquisition Rate Per Month Rounded | 1.8 Customers |
| Administration | |
| Fixed Costs Per Day | $328.84 |
| Fixed Costs Per Month (Input)
The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc. |
$10,000.00 |
| Fixed Cost Increase Per Hundred Customers Per Day | $0.00 |
| Cost Of Debt Daily | $0.00 |
| Cost Of Debt Monthly | $0.00 |
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Customers vs. Time
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New Renewal Customers vs. Time
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Revenue, Earnings, Cash vs. Time
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Monthly Free Cash Flow vs. Time
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Share Price vs. Time - starting day 365
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New Inbound Customers vs. Time
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| Inputs | |
|---|---|
| Starting State | |
| cash_in_bank | $40,000.00 |
| assets | $0.00 |
| liabilities | $0.00 |
| customer_count | 1000 |
| Product | |
| realization_rate | 100.0 % |
| price_of_offer | $3,000.00 |
| cost_to_fulfill | 45.0 % |
| time_to_collect | 1 Days |
| refund_period | 90 Days |
| refund_rate | 2.0 % |
| initial contract length/time to renew | 365 Days |
| Renewals | |
| churn_rate | 30.0 % |
| price_of_renewal | $360.00 |
| cost_to_sell_renewal | 10.0 % |
| cost_to_fulfill_renewal | 45.0 % |
| time_to_collect_renewal | 365 Days |
| renewal_rate_of_renewals | 35.0 % |
| Sales and Martketing | |
| cost_to_sell | 15.0 % |
| time_to_sell | 15 Days |
| Granular | |
| granular | true |
| Inbound | |
| media_spend | $5,000.00 |
| Cost per thousand impressions | $40.00 |
| Click-through rate | 1.0 % |
| funnel_conversion_rate | 1.8 % |
| time_to_market_inbound | 1 Days |
| lead_to_customer_conversion_rate_inbound | 8.0 % |
| Administration | |
| transaction_fee | 2.9 % |
| fixed_costs_per_month | $10,000.00 |
| fixed_cost_increase_per_hundred_customers per month | $0.00 |
| upfront_investment_costs | $0.00 |
| debt | $0.00 |
| interest_rate | 6.0 % |
| fcf_left_in_company | 100.0 % |
| Viral Component | |
| viral_component | false |
| Valuations | |
| tax_rate | 21.0 % |
| inflation_rate | 2.0 % |
| time_max | 2500 Days |
| number_of_shares | 1,000,000 Shares |
| DCF Method | |
| projection_period_dcf | 1825 Days |
| discount_rate | 9.0 % |
| growth_rate | 2.0 % |
| EBITDA Multiple Method | |
| enterprise_multiple_ebitda | 14.0 |
| projection_period_ebitda | 1825 Days |
| P/E Method | |
| pe_multiple | 22.0 |
| projection_period_pe | 1825 Days |
| Revenue Multiple Method | |
| ev_revenue_multiple | 7.0 |
| projection_period_ev_revenue | 1825 Days |
| Outputs | |
|---|---|
| Product and Acquisition | |
| @expected_value_of_offer_price | $2,913.00 |
| @cost_to_fulfill_dollars | $1,310.85 |
| @expected_value_of_renewal_price | $349.56 |
| @cost_to_fulfill_renewal_dollars | $162.00 |
| @lifetime_value | $3,387.69 |
| Product | |
| @cost_to_market_dollars | $2,777.73 |
| @cost_to_sell_dollars | $436.95 |
| Renewals | |
| @cost_to_sell_renewal_dollars | $36.00 |
| @renewal_profit_per_customer_per_day | $0.42 |
| @renewal_profit_per_customer_per_month | $12.63 |
| Business Modelling | |
| Granular | |
| Inbound | |
| @media_spend_per_day | $164.42 |
| @views_dot per day | 41.1 |
| @lead_dot_inbound per day | 0.74 Leads |
| @lead_dot_inbound per month | 22.5 Leads |
| @cost_per_lead_inbound | $222.22 |
| @c_dot_inbound per day rounded | 0.06 Customers |
| @c_dot_inbound per month rounded | 1.8 Customers |
| @cost_per_click | $4.00 |
| Blended | |
| @blended_lead_dot per day | 0.74 Leads |
| @blended_lead_dot per month | 22.5 Leads |
| @outbound_lead_ratio | 0.0 % |
| @inbound_lead_ratio | 100.0 % |
| @organic_lead_ratio | 0.0 % |
| @blended_cost_per_lead | $222.22 |
| @blended_lead_conversion_rate | 8.0 % |
| @c_dot_blended per day rounded | 0.06 Customers |
| @c_dot_blended per month rounded | 1.8 Customers |
| @time_to_market_blended | 1.0 Days |
| @cost_to_market_blended | $2,777.73 |
| @cost_per_acquisition | $3,214.68 |
| @lifetime_value_to_customer_acquisition | 1.05 |
| @contribution_after_marketing | -$1,612.53 |
| @contribution_margin_before_marketing | 55.0 % |
| @contribution_margin_after_marketing | -55.36 % |
| @profit_per_customer_per_day | -$94.85 |
| @profit_per_customer_per_month | -$2,884.54 |
| @customer_acquisition_rate_per_day rounded | 0.06 Customers |
| @customer_acquisition_rate_per_month rounded | 1.8 Customers |
| Administration | |
| @fixed_costs_per_day | $328.84 |
| @fixed_costs_per_month (input)
The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc. |
$10,000.00 |
| @fixed_cost_increase_per_hundred_customers_per_day | $0.00 |
| @cost_of_debt_daily | $0.00 |
| @cost_of_debt_monthly | $0.00 |
| Valuations | |
| @projection_period_dcf (input)
The time period in which the cash flows are summed and discounted in the DCF model. |
1,825 Days |
| @fct_projection_period | -$418.90 |
| @int_fct_projection_period | -$153,389.31 |
| @terminal_value | -$2,022,408.90 |
| @int_pv_fcf_projection_period | -$548,666.06 |
| @DCF_enterprise_value | -$2,571,074.96 |
| @DCF_equity_value | -$2,531,074.96 |
| @number_of_shares (input)
The number of shares of the business issued as defined in the shareholder agreement. |
1,000,000 Shares |
| @share_price | -$2.53 |
| @ebitda_multiple_market_cap | -$1,873,968.51 |
| @ebitda_multiple_market_cap_fcf | -$2,455,321.58 |
| @pe_multiple_market_cap | -$584,909.82 |
| @ev_revenue_multiple_market_cap | -$158,834.94 |
| @c_consumption | $865,766.76 |
| @t_profitability_day | N/A |
| @t_profitability_month | N/A |
| @positive_total_cash_day | 0 Day |
| @positive_total_cash_month | 0 Month |
| @cash below $0 day | Day 100 |
| @additional_debt | -$865,766.76 |