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Model

Subscripiton Based Consumer Product

Created: 2022-06-11, 12:00:32 PM Last Updated: 2022-06-11, 12:28:12 PM
Score: 0
Valuation
T Profitability Month Not profitable
DCF Equity Value -$2,531,074.96
Share Price -$2.53
C Consumption $865,766.76
Profit Per Customer Per Month -$2,884.54
Cash Below $0 Day Day 100
Product and Acquisition
Expected Value Of Offer Price $2,913.00
Cost To Fulfill Dollars $1,310.85
Cost To Acquire Customer $3,214.68
Expected Value Of Renewal Price $349.56
Cost To Fulfill Renewal Dollars $162.00
Lifetime Value $3,387.69
Lifetime Value / Cost To Acquire Customer 1.05
Product
Cost To Market Dollars $2,777.73
Cost To Sell Dollars $436.95
Renewals
Cost To Sell Renewal Dollars $36.00
Renewal Profit Per Customer Per Day $0.42
Renewal Profit Per Customer Per Month $12.63
Business Modelling
Granular
Inbound
Media Spend Per Day $164.42
Views Dot Per Day 41.1
Lead Dot Inbound Per Day 0.74 Leads
Lead Dot Inbound Per Month 22.5 Leads
Cost Per Lead Inbound $222.22
C Dot Inbound Per Day Rounded 0.06 Customers
C Dot Inbound Per Month Rounded 1.8 Customers
Cost Per Click $4.00
Blended
Blended Lead Dot Per Day 0.74 Leads
Blended Lead Dot Per Month 22.5 Leads
Outbound Lead Ratio 0.0 %
Inbound Lead Ratio 100.0 %
Organic Lead Ratio 0.0 %
Blended Cost Per Lead $222.22
Blended Lead Conversion Rate 8.0 %
C Dot Blended Per Day Rounded 0.06 Customers
C Dot Blended Per Month Rounded 1.8 Customers
Time To Market Blended 1.0 Days
Cost To Market Blended $2,777.73
Cost Per Acquisition $3,214.68
Lifetime Value / Cost To Acquire Customer 1.05
Contribution After Marketing -$1,612.53
Contribution Margin Before Marketing 55.0 %
Contribution Margin After Marketing -55.36 %
Profit Per Customer Per Day -$94.85
Profit Per Customer Per Month -$2,884.54
Customer Acquisition Rate Per Day Rounded 0.06 Customers
Customer Acquisition Rate Per Month Rounded 1.8 Customers
Administration
Fixed Costs Per Day $328.84
Fixed Costs Per Month (Input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$10,000.00
Fixed Cost Increase Per Hundred Customers Per Day $0.00
Cost Of Debt Daily $0.00
Cost Of Debt Monthly $0.00

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Customers vs. Time

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New Renewal Customers vs. Time

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Revenue, Earnings, Cash vs. Time

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Monthly Free Cash Flow vs. Time

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Share Price vs. Time - starting day 365

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $40,000.00
assets $0.00
liabilities $0.00
customer_count 1000
Product
realization_rate 100.0 %
price_of_offer $3,000.00
cost_to_fulfill 45.0 %
time_to_collect 1 Days
refund_period 90 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 30.0 %
price_of_renewal $360.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 45.0 %
time_to_collect_renewal 365 Days
renewal_rate_of_renewals 35.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 15 Days
Granular
granular true
Inbound
media_spend $5,000.00
Cost per thousand impressions $40.00
Click-through rate 1.0 %
funnel_conversion_rate 1.8 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $10,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
fcf_left_in_company 100.0 %
Viral Component
viral_component false
Valuations
tax_rate 21.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $2,913.00
@cost_to_fulfill_dollars $1,310.85
@expected_value_of_renewal_price $349.56
@cost_to_fulfill_renewal_dollars $162.00
@lifetime_value $3,387.69
Product
@cost_to_market_dollars $2,777.73
@cost_to_sell_dollars $436.95
Renewals
@cost_to_sell_renewal_dollars $36.00
@renewal_profit_per_customer_per_day $0.42
@renewal_profit_per_customer_per_month $12.63
Business Modelling
Granular
Inbound
@media_spend_per_day $164.42
@views_dot per day 41.1
@lead_dot_inbound per day 0.74 Leads
@lead_dot_inbound per month 22.5 Leads
@cost_per_lead_inbound $222.22
@c_dot_inbound per day rounded 0.06 Customers
@c_dot_inbound per month rounded 1.8 Customers
@cost_per_click $4.00
Blended
@blended_lead_dot per day 0.74 Leads
@blended_lead_dot per month 22.5 Leads
@outbound_lead_ratio 0.0 %
@inbound_lead_ratio 100.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $222.22
@blended_lead_conversion_rate 8.0 %
@c_dot_blended per day rounded 0.06 Customers
@c_dot_blended per month rounded 1.8 Customers
@time_to_market_blended 1.0 Days
@cost_to_market_blended $2,777.73
@cost_per_acquisition $3,214.68
@lifetime_value_to_customer_acquisition 1.05
@contribution_after_marketing -$1,612.53
@contribution_margin_before_marketing 55.0 %
@contribution_margin_after_marketing -55.36 %
@profit_per_customer_per_day -$94.85
@profit_per_customer_per_month -$2,884.54
@customer_acquisition_rate_per_day rounded 0.06 Customers
@customer_acquisition_rate_per_month rounded 1.8 Customers
Administration
@fixed_costs_per_day $328.84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$10,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period -$418.90
@int_fct_projection_period -$153,389.31
@terminal_value -$2,022,408.90
@int_pv_fcf_projection_period -$548,666.06
@DCF_enterprise_value -$2,571,074.96
@DCF_equity_value -$2,531,074.96
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price -$2.53
@ebitda_multiple_market_cap -$1,873,968.51
@ebitda_multiple_market_cap_fcf -$2,455,321.58
@pe_multiple_market_cap -$584,909.82
@ev_revenue_multiple_market_cap -$158,834.94
@c_consumption $865,766.76
@t_profitability_day N/A
@t_profitability_month N/A
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Day 100
@additional_debt -$865,766.76