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Model

test highticket agency

Created: 2022-06-11, 07:30:54 AM Last Updated: 2022-06-13, 12:24:08 PM
Score: 0
Valuation
T Profitability Month 3 Months
DCF Equity Value $23,213,865.52
Share Price $23.21
C Consumption $29,468.91
Profit Per Customer Per Month $3,104.30
Cash Below $0 Day Day 1
Product and Acquisition
Expected Value Of Offer Price $36,121.20
Cost To Fulfill Dollars $7,224.24
Cost To Acquire Customer $5,418.18
Expected Value Of Renewal Price $27,090.90
Cost To Fulfill Renewal Dollars $4,500.00
Lifetime Value $65,100.00
Lifetime Value / Cost To Acquire Customer 12.02
Product
Cost To Market Dollars $0.00
Cost To Sell Dollars $5,418.18
Renewals
Cost To Sell Renewal Dollars $1,500.00
Renewal Profit Per Customer Per Day $117.17
Renewal Profit Per Customer Per Month $3,563.19
Business Modelling
Granular
Organic
Organic Views Per Day Per Day 1644.2
Organic Views Per Month Per Month (Input) 50000
Lead Dot Organic Per Day 16.44 Leads
Lead Dot Organic Per Month 500.0 Leads
C Dot Organic Per Day Rounded 0.16 Customers
C Dot Organic Per Month Rounded 5.0 Customers
Blended
Blended Lead Dot Per Day 16.44 Leads
Blended Lead Dot Per Month 500.0 Leads
Outbound Lead Ratio 0.0 %
Inbound Lead Ratio 0.0 %
Organic Lead Ratio 100.0 %
Blended Cost Per Lead $0.00
Blended Lead Conversion Rate 1.0 %
C Dot Blended Per Day Rounded 0.16 Customers
C Dot Blended Per Month Rounded 5.0 Customers
Time To Market Blended 30.0 Days
Cost To Market Blended $0.00
Cost Per Acquisition $5,418.18
Lifetime Value / Cost To Acquire Customer 12.02
Contribution After Marketing $23,478.78
Contribution Margin Before Marketing 80.0 %
Contribution Margin After Marketing 65.0 %
Profit Per Customer Per Day $102.08
Profit Per Customer Per Month $3,104.30
Customer Acquisition Rate Per Day Rounded 0.16 Customers
Customer Acquisition Rate Per Month Rounded 5.0 Customers
Administration
Fixed Costs Per Day $986.52
Fixed Costs Per Month (Input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$30,000.00
Fixed Cost Increase Per Hundred Customers Per Day $328.84
Cost Of Debt Daily $0.00
Cost Of Debt Monthly $0.00

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Customers vs. Time

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New Renewal Customers vs. Time

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Revenue, Earnings, Cash vs. Time

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Monthly Free Cash Flow vs. Time

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Share Price vs. Time - starting day 365

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $40,000.00
cost_to_fulfill 20.0 %
time_to_collect 180 Days
refund_period 180 Days
refund_rate 2.0 %
initial contract length/time to renew 180 Days
Renewals
churn_rate 50.0 %
price_of_renewal $30,000.00
cost_to_sell_renewal 5.0 %
cost_to_fulfill_renewal 15.0 %
time_to_collect_renewal 180 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
Granular
granular true
Organic
organic_views_per_month 50000
organic_view_to_lead_conversion_rate 1.0 %
lead_to_customer_conversion_rate_organic 1.0 %
time_to_market_organic 30 Days
Administration
transaction_fee 2.9 %
fixed_costs_per_month $30,000.00
fixed_cost_increase_per_hundred_customers per month $10,000.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
fcf_left_in_company 100.0 %
Viral Component
viral_component false
Valuations
tax_rate 21.0 %
inflation_rate 6.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $36,121.20
@cost_to_fulfill_dollars $7,224.24
@expected_value_of_renewal_price $27,090.90
@cost_to_fulfill_renewal_dollars $4,500.00
@lifetime_value $65,100.00
Product
@cost_to_market_dollars $0.00
@cost_to_sell_dollars $5,418.18
Renewals
@cost_to_sell_renewal_dollars $1,500.00
@renewal_profit_per_customer_per_day $117.17
@renewal_profit_per_customer_per_month $3,563.19
Business Modelling
Granular
Organic
@organic_views_per_day per day 1644.2
@organic_views_per_month per month (input) 50000
@lead_dot_organic per day 16.44 Leads
@lead_dot_organic per month 500.0 Leads
@c_dot_organic per day rounded 0.16 Customers
@c_dot_organic per month rounded 5.0 Customers
Blended
@blended_lead_dot per day 16.44 Leads
@blended_lead_dot per month 500.0 Leads
@outbound_lead_ratio 0.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 100.0 %
@blended_cost_per_lead $0.00
@blended_lead_conversion_rate 1.0 %
@c_dot_blended per day rounded 0.16 Customers
@c_dot_blended per month rounded 5.0 Customers
@time_to_market_blended 30.0 Days
@cost_to_market_blended $0.00
@cost_per_acquisition $5,418.18
@lifetime_value_to_customer_acquisition 12.02
@contribution_after_marketing $23,478.78
@contribution_margin_before_marketing 80.0 %
@contribution_margin_after_marketing 65.0 %
@profit_per_customer_per_day $102.08
@profit_per_customer_per_month $3,104.30
@customer_acquisition_rate_per_day rounded 0.16 Customers
@customer_acquisition_rate_per_month rounded 5.0 Customers
Administration
@fixed_costs_per_day $986.52
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$30,000.00
@fixed_cost_increase_per_hundred_customers_per_day $328.84
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period $4,439.94
@int_fct_projection_period $1,607,385.45
@terminal_value $17,351,799.77
@int_pv_fcf_projection_period $5,862,065.75
@DCF_enterprise_value $23,213,865.52
@DCF_equity_value $23,213,865.52
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price $23.21
@ebitda_multiple_market_cap $21,371,772.03
@ebitda_multiple_market_cap_fcf $32,170,366.91
@pe_multiple_market_cap $42,877,588.58
@ev_revenue_multiple_market_cap $13,642,869.09
@c_consumption $29,468.91
@t_profitability_day 61 Days
@t_profitability_month 3 Months
@positive_total_cash_day 129 Days
@positive_total_cash_month 5 Months
@cash below $0 day Day 1
@additional_debt -$29,468.91